![]() How many audience segments do they break down to?.What is the smallest number of people you can activate to get what you want?.What will their action accomplish for your organisation or issue?.What do you need to persuade people to do?.Questions that can be used as a starting point for discovering the activation point for an intended audience: But before people will act, they must view the issue as relevant to their daily lives and believe that change is possible and something good will happen as a result. An activation point occurs when the right people at the right time are persuaded to take action that leads to measurable social change. This resource aims to help nonprofit organisations harness the power of persuasion to make more progress toward their social change goals - from the environment to health care to foreign aid. "Real change requires action, and the key to moving people from knowledge to action is persuasion."
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